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WFH Personal Branding

Building Your Personal Brand When The Coronavirus Has You WFH

Keeping your personal branding - and your career - moving forward when you're stuck working from home can prove challenging. But Forbes has come up with 4 steps to building your personal brand during the time of COVID-19.

"Face time is valuable when you’re building your personal brand. Running into people at the company café or water cooler, popping your head into a colleague’s office, running into your boss on the elevator, and having an impromptu conversation with a decision maker are like valuable deposits into your personal brand bank. It’s not easy to replace those human, look- each-other-in-the-eye connections.

"But we’re living in a time where handshakes are forbidden and we must stay at least six feet away from others. Of course, that’s if you even find yourself in the same physical space. For most people in the corporate world, the three letters that describe their current situation are WFH.

"So when it comes to personal branding, the question is: How can I build my brand when I’m working in my living room and everyone I work with seems far away?"

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